From the beginning of its partnership with DiCaprio in January 2009, the actor and environmental activist has worked with TAG Heuer to design measures that will help the company reduce its carbon footprint.
Since 2002, TAG Heuer has instituted a series of measures in an effort to reduce its carbon footprint: general recycling in its factory and offices, use of FSC (Forest Stewardship Council) certified paper, and the development of eco-friendly buildings for manufacturing and back office functions.
The new partnership with DiCaprio has triggered more specific measures:
· The hiring of a Green specialist in charge of setting up new sustainability policies for the company.
- A new laser engraving closed circuit system that saves
- Recycling of the acclaimed concept-gone-commercial Monaco V4 drive belt scraps to produce new belts.
- Vegetal roofs on the manufacture’s buildings with specific isolation and water filtering properties.
- Recycling of the heat generated by the “Machines d’usinage des platines” to heat up the building in winter.
In addition to the durability of TAG Heuer’s products, which are built with only the best quality Swiss watchmaking materials, the company also encourages consumers to preserve their watch and pass it on to the next generation by utilizing TAG Heuer’s worldwide network of customer service centers, which provide maintenance and after sale service.
TAG Heuer’s 22 subsidiaries Worldwide have also implemented DiCaprio-inspired measures, including the implementation of a paperless office in the Carribean/Latin America, limited air conditioning use in Malaysia and CLA, and a virtual internet catalogue to reduce prints and paper, to name a few.
The future is green for the Swiss watch industry. The Scientific and Development teams at TAG Heuer’s Swiss Avant-Garde brand researching the use of new metals for casting. These metalluric changes will lower the environmental impact of casting by substituting new metals in place of steel or gold. This research will continue in 2010.