BRAND AMBASSADOR SHAH RUKH KHAN CELEBRATES TAG HEUER’S 150TH ANNIVERSARY WITH THE TAG HEUER TESLA WORLD TOUR, THE ODYSSEY OF PIONEERS

 

TAG Heuer, the worldwide leader in sports watches and chronographs, paid tribute to its prestigious heritage

and marked its 150^th anniversary with the launch of the Odyssey of Pioneers – a unique traveling roadshow that showcases TAG Heuer’s finest timepieces of past, present and future in 15 cities. The Exhibition was unveiled by Brand Ambassadors, Shah Rukh Khan and Karun Chandhok along with Jean-Christophe Babin, Worldwide President & CEO TAG Heuer, at The Ambience Mall, Gurgaon.

To celebrate its anniversary, TAG Heuer and electric carmaker Tesla Motors collaborated in a worldwide partnership to launch the TAG Heuer Tesla Roadster. This one-of-a-kind collector’s car incorporates defining TAG Heuer avant-garde design and celebrates the core values of both brands: innovation, precision, prestige and performance. This roadster is on an exclusive world tour of 15 cities, Basel, Monaco, Milan, Budapest, Warsaw, Moscow, New Delhi, Beijing, Shanghai, Tokyo, Los Angeles, Miami, New York, London and Paris. At the occasion, the pioneering luxury Swiss watchmaker has organized an exhibition of its 16 historical iconic timepieces and 3 watches for the future – the TAG Heuer Pendulum Concept, Monaco V4 and Carrera Calibre 1887 Chronograph.

The evening also served as the premiere of the TAG Heuer Grand Carrera Pendulum, a 2010 concept watch which was unveiled by Shah Rukh Khan and Jean Christophe Babin. The Pendulum Concept watch turns an immutable principle of mechanical watchmaking on its head – it is the first movement without a hairspring. This mechanical marvel opens a promising new era in watchmaking, with potentially powerful new movements.