Dawlance emerges as Pakistan’s 7th Most Favorite Brand

High Quality and Reliability are the two key hallmarks of Dawlance Brand which led 

to this momentous success

Brand Elections 2010 recently held an award distribution ceremony at a local hotel in Karachi where Pakistan’s top ten brands based on consumer polls were presented with accolades.

The survey results of Brand Elections revealed that Dawlance has been voted as the 7^th most favorite Brand of Pakistan. Mr. Hasan Jamil, Head of Marketing, Dawlance proudly received the award from Mr. Nick Papagregoriou, CEO MEMRB GLOBAL at the ceremony on behalf of his organization. Senior management of Dawlance was also present at the event. 

  

Speaking on the occasion, Mr. Jamil said, “We are proud to be a Pakistani brand. Being the largest Pakistani brand, we have always been caring about our customers’ needs. High Quality and reliability are the two key hallmarks of Dawlance brand which led to this momentous success. We are grateful to all those Pakistanis who have continuously trusted Dawlance home appliances to improve their lifestyle.  In future, Dawlance will ensure that it brings the latest technology for its valuable consumers at affordable prices and keeps the wow factor intact. This tremendous achievement would not have been possible without the efforts of all the members of the Dawlance Family. Congratulations to each and every single member of our group on achieving this milestone.”

Brand Elections 2010 is a combined initiative of global research agency MEMRB, Bulls Eye Communication and Information Resources Inc. (IRI). Built on authentic research data of Consumer Multimedia Index (CMi) which is the first of its kind and the largest single source data in Pakistan, Brand Elections utilized a most robust and representative 20,000 sample across 50 cities across SECs (Socio-Economic Classes) of Urban Pakistan. CMi aims to become the marketing industry’s ‘common currency’ given its many firsts. The imperatives of which include universal representation, reliability of results, quality assurance mechanisms and wide information coverage.

More than 3,500 brands took part in the process. The selection of categories was aimed to ensure that it represents all walks of life. This Brand Elections study showcases the true hold that brands have over the urban population of Pakistan!

Dawlance has always aimed to offer products and services that match the consumers’ needs and help them lead a better and more comfortable lifestyle. Dawlance products offer real value for money by combining the latest technology with contemporary designs. Success of Dawlance at Brand Elections 2010 reaffirmed the fact that Dawlance products are a perfect combination of practicality and aesthetics.