Women don’t experience time the way men do. Men cut it up into fractions and sequences in order to visualize it, while women see it as a circular system, a poetic flow, an eternal return. For men, time is linear. For women, it is cyclical.
To please women, then, every object must be bestowed with the fullness, softness and emotion it deserves. Generosity and tenderness are essential. Design, not function, pleasure, not utility — these are paramount values. A watch doesn’t just tell time; it must be an object of pure seduction.
When TAG Heuer asked tennis superstar Maria Sharapova to help design its new TAG Heuer Formula 1 ceramic watches, it wasn’t because of her Grand Slam victories. Nor because she had been working closely with TAG Heuer for the last five years as part of a close circle of brand ambassadors. It was because she is a woman — a TAG Heuer woman — endowed with special qualities and the systematic approach that comes with the territory.
Ceramic is a multisensory material, soft and warm yet unalterable: like a diamond, it cannot be scratched. Strong and exquisite, it is especially appealing to women. Combined with stainless steel, it creates a sublime bracelet with butterfly clasp — perfect for the most delicate wrist. The bezel on the jewelled version sparkles with 60 diamonds. The black edition is perfect for night on the town; the white, for anytime and anyplace.
For total star power, opt for the fully set bezel version with a new bracelet in ceramic and steel — the ideal accessory for those seeking something different, not overly showy or ostentatious, and always in the best of taste, no matter the circumstance.