Samsung Electronics has launched Corby TV and Metro TV EVDO handsets with integrated broadband Mobile TV on the CDMA platform.
To promote the new products, Samsung will roll out a multimedia campaign created by Samsung’s agency, Chail.
While the print campaign will be launched next week, the television campaign will follow within the next ten days of the television campaign.
The integrated customised TV solution for Corby TV has been developed by Samsung in collaboration with Apalya Technologies Private Limited (Apalaya).
MimobiTV Mobile TV (Mobile TV) service is the streaming of live TV/recorded content where each handset gets a unique direct one-on-one TV content streaming on the mobile network through Unicast technology.
Samsung says that EVDO handsets like Corby TV and Metro TV support high speed data and the possibility of a good quality video streaming is immense, thus contributing to the growth of mobile TV.