The week-long competition was carried out through social media networks, inviting participants to submit a creative idea on how they would like to spend this day with their loved one.
After over a 1000 responses, three lucky winners were selected on the basis of originality and creativity. Simultaneous ceremonies were held at wi-tribe offices in respective regions to announce the winners.
Wi-tribe offered an all inclusive trip to Dubai for two and partnered with Dell Pakistan who provided two brand new Netbooks for this online campaign as a part of their vibrant entry into the Pakistani market.
The first prize went to Misbah Imran from Lahore , who won a free trip to Dubai for two nights. “This is the first trip I will be taking out of Pakistan with my Husband”, exclaimed Misbah.
Second place winner Atoofah Rehan from Karachi and third place winner Muzzammil Ijaz Ahmed from Islamabad , were both presented with the latest Dell Netbooks courtesy of Dell Pakistan .
The Marketing Manager for Dell-Consumer & SMB, Nubla Iftikhar said, “It was a delightful and interactive experience for Dell to be a part of wi-tribe’s “Dream-Valentines” competition. Initiatives such as this highlight and enhance the popularity of Social-Media networking throughout Pakistan . The imaginative winners of the innovative Net books from Dell will have an enriching experience using these sophisticated machines, fully enabling them to express their creative identity even more.”
The excitement of participants was evident on wi-tribe’s Facebook and twitter pages during the Valentine Dream campaign and after the announcement of winners.